Are you a hypnotist? Do you know why you must be on-line and have a web site or blog?
Look, I understand. When I finished my training. I knew, I wanted to be on-line and have a website. I just didn't know why or how. Without knowing the why you need to have a website. Your website isn't going to get built and you'll be wasting your cash.
In this article I'm going to give you 5 secrets why you must get yourself on-line and fast.
1. The big old yellow book is dead. I'm sorry, to say it, but placing an ad in the big book, is perhaps the worst thing you can do these days, if you want a return for you advertising money. Yes, have a single line ad, i.e. name, address, telephone number. That's it. The fact is more people begin their research, looking for a hypnotist on-line than anywhere else. It is quicker and easier for a potential client to have a quick search on-line in the office than it is at home.
2. Having a web site or blog is a 24 hour, 7 days a week shop window for you and the services that you provide. In addition, if you have created your own products. They market and sell themselves, even when you don’t. You work 5 days a week, 8 hours a day. That is 40hrs a week. Your website works 24hrs a day, 7 days a week, every day of the year. It works 16 hours longer than you do EVERY day.
3. With the internet you can specifically target who does or does not see your adverts and website. You can’t do this with print media. Yes, there are specific niche magazines, yet even these aren't specific enough to attract your ideal client.
4. Google - If you type the word hypnosis into Google. All most well known hypnotists have large on-line networks. They have more than one website. Each website points back to their 'main' web site. You can also do this. Building website can be a rinse and repeat process. It can al be done very quickly, easily and cheaply
5. Expensive. It is so easy these days to set-up and host (where your site lives) an on-line presence. You can easily get a quick financial return. Your marketing dollars can go much further on-line compared to off-line. If something fails, you can stop it, change it, and tweak it. You can quickly and easily see what does and does not work for your business, within a matter of hours or days and change consequently. This you can't do anywhere else.
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